Overall Rating (based on real customer reviews): 4.4 out of 5 stars
Pricing and Revenue Optimization
Features and Specifications:
- Publisher: Stanford Business Books (2005-08-05)
- Language: English
- ISBN-10: 0804746982
- Product Dimensions: 10.1×7.3×1.1 inches
- Shipping Weight: 1.9 pounds
- More features
Here are some REAL customer reviews:
“Pricing and Revenue Optimization”
Pricing and Revenue Optimization fills the need for a rigorous yet accessible introduction to the field more commonly known as revenue management. The author presents key pricing decisions such as airline revenue management, markdown management, and…Read more
“Excellent treatment of the subject”
The author has written this book very well in terms of content,quality and organization. However, he could have added some enhanced topics. For example, how to segment the market into n optimal segments rather than just 2 segments. Unlike other titles,…Read more
“Limited Scope”
The primary focus are the pricing issues of service providers. There is 1 chapter dealing with retailers and 1 chapter dealing with bidding on contracts. The pricing issues of manufacturers and wholesalers are largely ignored.Read more
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