Overall Rating (based on real customer reviews): 4.1 out of 5 stars
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter
Features and Specifications:
- Publisher: Portfolio Hardcover (2009-11-12)
- Language: English
- ISBN-10: 1591843170
- Product Dimensions: 7.1×5.1×1 inches
- Shipping Weight: 0.5 pounds
- More features
Here are some REAL customer reviews:
“Overrated, Generic & Forgettable”
I agree with the majority of the points made in the book but I didn’t gain anything by reading it. I can quote books that I have read in high school school but I can’t quote anything from this book. It was very generic information that isn’t unique to the…Read more
“Must Do, Step 1, for ANY Business”
There seem to be two camps reviewing this book. One say that is brilliant and their favorite book of all time. The other says the book is shallow and void of original ideas. Both are right…and wrong.The main idea of the book is spot on. If…Read more
“A “Fun” Read with No Nuts-and-bolts”
I have to admit, I like marketing books. In graduate school, my favorite classes had a marketing focus. So when I saw this book about marketing I felt a strong pull to read it. Maybe it’s the fact that I live in Vermont where black and white cows are…Read more
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