Overall Rating (based on real customer reviews): 4.1 out of 5 stars
The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm
Features and Specifications:
- Publisher: Crown Business (2001-01-16)
- Language: English
- ISBN-10: 0385499841
- Product Dimensions: 9.3×6.2×1 inches
- Shipping Weight: 1.8 pounds
- Great product!
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Here are some REAL customer reviews:
“Less than expected”
The Art of Innovation is the story of the famous Palo Alto based design firm, IDEO. The book is easy to read and moves quickly. The author, Tom Kelley, is the brother of founder David Kelley. Tom is the General Manager and is an ex-management consultant…Read more
“A business book for design people. (And vice versa.)”
First, let me say what this book is not:It’s NOT a granular, specific, detailed guide to product-design best practices.Nor is it “Give Your Shop The IDEO Makeover In Ten Easy Steps.”What it is, and what it excels at being, is a genial,…Read more
“Innovation for Fun as Well as Profit”
There are dozens of excellent books which discuss innovation. This is one of the best but don’t be misled by the title, “Lessons in creativity from IDEO, America’s leading design firm.” Unlike almost all other authors of worthy books on the same subject,…Read more
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