In this special three part series, I’m highlighting these 17 Principles of Success both as a refresher for those who are already familiar with Hill’s work, and as an introductory guide to the essential qualities of achievement for those who have not yet had the chance to study this great personage who started the personal development revolution. Enjoy:

Principle # 6: Imagination

“Imagination is the workshop of the human mind and creative power of the soul,” writes Hill. “First comes thought; then organization of that thought into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.”

According to Hill, there are two types of imagination: synthetic imagination and creative imagination. Synthetic imagination involves rearranging old ideas into new combinations that produce new solutions. Stimulating creative imagination involves a repetition of highly emotionalized thoughts that can be combined with visualization, meditation, and prayer focused on a chief aim or solving a difficult problem, and then surrendering the thoughts to infinite intelligence to come up with new ideas, combinations, and plans.

Artists, inventors, and entrepreneurs frequently use some combination of both types of imagination. For example, many writers will often intentionally stop writing in the middle of a heated sentence or uncompleted paragraph at a particularly challenging point in the plot and “sleep on it.” During the rest of the night their subconscious mind, through the powers of creative intelligence, will work on the solution, and upon awakening, the writer will write beautifully to complete the idea.

Entrepreneurs will often brainstorm and write down all the ideas, challenges, and available solutions and resources concerning a challenging problem and then “forget about it.” They might go on vacation for an extended period of time. On returning, or even while they’re on vacation, new ideas spring up that help solve the problem.

To further develop your imagination, study yourself; find out the inner motivations that drive you to carry out certain tasks to completion while avoiding other tasks. Study other people and human behavior around you. If you want to know what the other person will do (whether a customer, boss, employee, partner, or competitor), use your imagination to put yourself in their shoes. What would you do if you were that person? By being able to look from another’s perspective, you not only help build your imagination muscles, you also help build bridges.

Principle # 7: Enthusiasm

Enthusiasm comes from the Greek root “entheos” which literally means God within. Enthusiasm is the vital force that impels action. Great leaders inspire others to action from their own enthusiasm which is highly contagious.

“It’s not so much what you say as it is the tone and manner in which you say it that makes a lasting impression,” writes Hill.

I recall a time when a “recruiter” had called and left a message for me requesting an interview. I checked out the company’s website and liked what I had to see. I was ready to come in for an interview, but when I returned the recruiter’s call and spoke to her, the tone of her voice clearly indicated that she wasn’t happy with her job and that I was just a number to make her appointment quota.

While the conversation was polite and professional, her tone and manner of speaking said she didn’t care. Needless to say, I did not come in for an interview, and it wouldn’t be a far stretch to guess that that recruiting company was losing business by the truckload on account of that one person probably hundreds of thousands of dollars in revenue.

It’s surprising (or maybe not so surprising given the poor customer service survey results across North America) that companies are willing to go on losing millions by treating their frontline workers who have first line of contact with customers as an “expense” instead of as an investment.

The companies that will turn out to be champions in this information economy are the ones that treat their customer service and sales staff as VPs of Customer Relations. These organizations will have a HUGE competitive advantage by investing just a fraction of the money (money that would normally be lost to poor service) towards paying above industry average rates to retain quality customer service professionals, investing in their professional development, teaching basic human relations skills, and helping to create a better work environment.

Principle # 8: Self-Control

Hill keenly points out that self control directs your enthusiasm. A wise business tenet is to keep cool when others are hot. As Hill says, “Those who control themselves usually boss the job.”

I can’t recall how many business deals I’ve lost because I contacted a potential client in a moment of anger or frustration (either due to the business on hand or something entirely different). It’s amazing how much more business one can drum up by simply counting to ten, taking a couple of deep breaths, and thinking of something pleasant for a few seconds before making or taking that important call!

If you’ve tried these types of techniques without much success and are still angry with someone, at least try ‘writing it out of your system’ before approaching this person. Write a steaming hot letter to this person venting about what you feel is inappropriate behavior or some problem or injustice you feel you might have encountered.

After you’ve read the letter to yourself, tear it up and throw it away! Now you can approach this person and make your case with a level head without blaming or getting overly emotional. Maybe it was a simple misunderstanding.

I’m not saying this method will always work. Sometimes you do have to confront someone and express your anger but those moments are rare when it’s productive. Using this one technique alone can save you from countless relationship disasters and bad business deals, and might even help get you that promotion over the next person who blows his top!).

Never retaliate against those who offend you. Be a leader by being a person of poise and self-control.

Principle # 9: The Habit of Doing More Than Paid For

“Giving people a little more than what they expect is a good way to get back more than you’d expect” – Robert Half

We get back in life what we give. By getting into the habit of always doing more than you’re paid for, you will meet with opportunities for expansion, advancement, and promotion at every turn of the corner. (You might not get these opportunities immediately with your current employer; but eventually competitors will take notice and will gladly provide you with plenty of opportunity if your employer is not willing to do so).

Napoleon Hill offers countless real-life examples of ordinary people reaching extraordinary heights of achievement and success using this one principle alone in his magnum opus: “Law of Success: The 21st-Century Edition.”

Principle # 10: A Pleasing Personality

Hill states that a pleasing personality is a person that attracts. It’s all about your character and how you carry yourself. Are you dressed for success as it relates to your field? Do you speak with self-confidence?

Do you offer a firm handshake and a warm smile, or a limp, ‘dead fish’ handshake with a rigid, forced smile?

Do you offer an appropriate level of eye-contact given the cultural context or do you have shifty eyes that makes people feel uncomfortable? Are you flexible in mind, body, and spirit? Do you express genuine interest in others?

The best way to develop a pleasing personality is to show a keen interest in other people. If that recruiter had expressed even the slightest interest in what I did as a person, I would have overlooked the initial awkwardness of the call and come in for an interview. Her lack of a pleasing personality cost her and her company a number of lost contracts.

It’s so much more FUN and PROFITABLE to have a pleasing personality!

Principle # 11: Accurate Thinking

“The facts, just the facts, ma’am” Sgt. Friday in Dragnet

Don’t believe everything you read in the news. Much of it is planted by powerful lobbyists and corporations with hidden agendas. Get into the habit of basing your decisions on factual information and avoiding gossip, rumors, and conjecture.

Even common day practices that are widely accepted can be based on wrong assumptions. In the Middle Ages, bloodletting was a common practice that was believed to help cure a variety of illnesses. It was a common belief among doctors that bad blood caused disease and so they bled patients for every imaginable ailment under the sun. This crude and ineffective medical ritual continued for 2,500 years until it was discovered that germs, not bad blood, were responsible for disease.

Today, we have our own version of bloodletting that is far more devious than in the Middle Ages. Take for example invasive medical practices such as coronary stenting and angioplasty. Freakonomics author, Steven D. Levitt, sites a recent NY Times article which, according to Levitt, “tells of the compelling study which found that coronary stenting is typically no more effective than heart drugs, even though it is far more invasive and, to be sure, profitable for the medical personnel involved.” (According to the NY Times article, “angioplasty and stenting generally cost between $25,000 and $50,000″).

I think we need a new name for 21st Century bloodletting. If you’ve read this far, perhaps you can convince Mr. Webster to add the term moneyletting to the dictionary.

If someone makes a sweeping statement that raises doubts, you can ask this person the question that Napoleon Hill likes asking: “How do you know?”

We haven’t even begun to scratch the surface of accurate thinking. But to get to the heart of Hill’s main idea, accurate thinking is about separating the important facts from the unimportant ones.

The important facts being any fact you can use in the attainment of your chief aim. I’m not saying that the unimportant facts can’t also help enrich your life. But by focusing most of your time on the important facts as it relates to your chief aim will help get you there further and faster…

I hope you enjoyed Part II of this “Law of Success” series. (You can visit my blog for Law of Success Part III).

In the meantime, share these principles with your peers, forward this newsletter, discuss the concepts and teach other people what you’ve learned. There’s no better way to learn than by teaching others.

If you haven’t already, I’d highly recommend getting a copy of Napoleon Hill’s classic bestseller: “Law of Success: The 21st-Century Edition.” It really is a great read and I rank it in my personal top 10 list.

To get your copy visit: http://tinyurl.com/2a2cuk

Most of you know who Napoleon Hill is. But for the benefit of those who don’t, Mr. Hill is quite arguably the author of the world’s first practical philosophy of human achievement. Commissioned back in 1908 by the great steel magnate, Andrew Carnegie, Hill spent over 25 years researching the lives of over 500 of the most successful people on the planet.

The amazing thing is that most of Hill’s work was not from second-hand research but first-hand knowledge from personal contact with some of the greatest powerbrokers of the day including Henry Ford, Alexander Graham Bell, Thomas Edison, John D. Rockefeller, Charles M. Schwab, Elbert Hubbard, George Eastman, and US Presidents Woodrow Wilson, William Howard Taft and Theodore Roosevelt.

While “Think and Grow Rich” is certainly Hill’s most popular book based on the results of his exhaustive research, “Law of Success” (which was first published in a set of eight volumes) is Hill’s most comprehensive work of achievement; a veritable tome of success literature, I’d call it the world’s first and foremost “success encyclopedia.”

The only modern day equivalents that readily come to mind is Anthony Robbin’s “Unlimited Power” in the field of applied psychology, Stephen Covey’s “The Seven Habits of Highly Effective People” on principle-centered leadership, and the success strategies employed in Jack Canfield’s “The Success Principles.”

Nevertheless, I would rank Napoleon Hill’s “Law of Success: The 21st-Century Edition” as the foundational book for developing a practical success philosophy that anyone can readily apply. The fully revised and updated 21st-Century Edition comes in at 1035 pages containing Hill’s deep analysis of the 17 proven principles of success, many personal examples and stories from his own life experiences, and new commentary from the editors providing modern parallels with contemporary events and the latest management theories.

In this special three part series, you’ll be provided with a brief summary of each of Napoleon Hill’s 17 Principles from his classic bestseller, “Law of Success: The 21st-Century Edition.” Master these principles and you will master your destiny!

Principle # 1: The Master Mind

The Master Mind is simply a friendly alliance of two or more minds harmoniously working together in full cooperation towards the achievement of a singular purpose. It’s more than just a brain-trust of accumulated knowledge used for creative problem solving; the Master Mind is a field of accumulated energy created from the combined group’s spirit which can accomplish far more than any individual member could possibly hope to achieve independently.

Hill recommends forming a round table of ideally six to twelve like-minded individuals who will support your chief aim, who are in complete harmony with each other, and who are willing to meet with you regularly to help you accomplish that aim. You must offer each group member something in return that will reward their participation in your Master Mind.

Whether you choose to develop a formal alliance or not, the Master Mind principle will still have a powerful influence over your life for better or worse. It is said you are the average sum total of the people you spend the most time with which will either help or hinder you. Choose your friends and associates carefully.

Principle # 2: A Definite Chief Aim

Without a definite purpose backed by a definite plan one is as lost and hopeless as a rudderless ship in the middle of the Atlantic. Good intentions and hard work are not enough. You need a Purpose, a Plan, and Perseverance backed with a burning desire to achieve your definite chief aim in life.

To realize your Chief Aim, Hill suggests writing out your WWWH and reviewing it daily: “know what you want, when you want it, why you want it, and how you intend to get it.” Also include what you plan to give in return for reaching your dream.

By reviewing your manifesto daily, with intense feeling, you will begin attracting the people and circumstances in your life to make your wildest dreams come true.

Principle # 3: Self-Confidence

To be self-confidant you must know. Know yourself and know your business. Know your strengths and weaknesses, your greatest fears and deepest desires. Those who do not know live in constant fear and anxiety. A leader must know.

Keep a log of all your accomplishments and all the praise you receive and review it frequently. Use auto suggestion or self-talk to tell yourself daily about how you are growing as a leader in your field.

Fill your mind with positive, inspiring thoughts. Surround yourself with people who will empower you. Have faith in others and see the good in people because how you view others is a reflection of yourself.

Principle # 4: The Habit of Saving

Pay yourself first by developing the habit of consistently saving a portion of your income. Hill and many others suggest saving at least 10% of your earnings. (Tip: if you’ve accumulated high-interest debts such as credit card debt, it’s a good policy to allocate 80% of your savings to paying down the debt in order to avoid that debt from growing faster than the rate of return you’re getting on your savings).

Those who have will be given more. Having even a modest savings account will increase your self-confidence and will attract many opportunities that would normally not come your way without that extra cushion.

Successful people will be more willing to back your idea or promote you within their enterprise if they see that you yourself have developed the self-discipline of saving.

Hill recounts several instances in his book where people who had built up a little savings account were able to invest in new business opportunities, attract financing for their ideas, or enter into partnerships that would later result into untold millions.

Principle # 5: Initiative and Leadership

“Do the thing and you shall have the power.” Emerson

According to Hill, leadership is “doing the right thing without being told.” Leadership is ultimately about taking initiative and getting things done. Bottom line: leaders get paid for results.

By always providing additional service without any expectation for pay, you will build your initiative muscles.

Leadership requires self-sacrifice. Leaders are givers. Inspire and help others and you will be rewarded in direct proportion to your efforts. As American self-help icon, Zig Ziglar, likes to say, “You can have everything in life you want, if you will just help other people get what they want.”

I hope you enjoyed Part I of this “Law of Success” series. For Law of Success Part II, you can visit: http://tinyurl.com/yqxca9

In the meantime, share these principles with your peers, discuss the concepts and teach other people what you’ve learned. There’s no better way to learn than by teaching others.

To get your copy of Napoleon Hill’s “Law of Success: The 21st Century Edition” visit: http://tinyurl.com/2a2cuk

Law of Success Part I and Part II covered the first 11 of these principles. (To read Part I and Part II, visit: http://tinyurl.com/3d3loq). Law of Success Part III will now conclude with the remaining 6 of these valuable, time-tested principles which can help you succeed in all areas of your life. Enjoy:

Principle # 12: Concentration

“Concentration is the act of focusing the mind on a given desire until ways and means for its realization have been worked out and successfully put into operation.” Napoleon Hill

In this age of mass communications, we are beginning to face a global epidemic of mass distraction that is becoming dangerous and in some cases lethal. (The rising pedestrian and motor vehicle driver deaths due to the host of electronic distractions is just one sad example).

The Weapons of Mass Distraction available to us are just overwhelming: email, cell phones, pagers, text messaging, video games, GPS navigational systems, video games, DVD players, TV, web cams, blackberries, faxes, ipods, and the explosion of social networking sites, just to name a few. (When used intelligently these tools can be powerful, but when used ineffectively, they become what I call, “Weapons of Mass Distraction!”

For concentration to be effective, Hill maintains that it is vitally important to keep your mind focused on ONE subject until you’ve mastered it; to focus on ONE given problem until you’ve solved that problem.

What I find helps is starting a task with a burst of energy and enthusiasm which will provide the momentum to complete the task successfully. Just watch Olympic sprinters at the start of a race and you’ll know what I mean.

Finally, in this age of sensory overload, some sensory deprivation might be in order. Hill recommends that you set some time everyday where you can enter a quiet place, close your eyes, and put your fingers in your ears, blocking all light and sound, and just repeat your chief aim and see yourself in full possession of the object of your aim.

Just practicing this simple technique everyday will help you concentrate on doing the important tasks that will eventually lead to a quantum breakthrough in your life.

Principle # 13: Cooperation

“Cooperation is the foundation of all successful leadership.” Napoleon Hill

According to Hill, there are two forms of cooperation: 1). The cooperation between a group alliance Master Mind (which was covered in my Law of Success Part I overview) to achieve a desired end, and 2). The cooperation between the conscious and subconscious minds to draw upon creative intelligence (a theme that continues throughout this overview).

Power is developed through organized effort. And for any organized effort to be successful, the harmonious cooperation of people focused on a singular purpose is required.

Harmony is the key. And it would serve you well to study the main personality types of people before forming a team so you can bring together people who compliment each other rather than compete with each other. (“What Type Am I” by Renee Baron is a good first book to understanding personality types).

One thing in the “Law of Success” that really struck me as very powerful was an important observation that Napoleon Hill made: “A great leader is one who understands how to create a “motivating objective” that will be accepted with enthusiasm by every member of [the] group…Most people will work harder for the attainment of an ideal than they will for money.”

What is your company’s or team’s “motivating objective” or ideal? Figure that one out and the wings of cooperation will carry you and your team members to new heights!

Principle # 14: Profiting by Failure

“If you want to increase your success rate, double your failure rate.” -Thomas Watson, Sr. Founder of IBM

Profiting from failure is an overdone topic in the field of personal development so I won’t spend too much time on this principle. It’s overdone for the very reason that there’s much truth in the idea of people reaching higher levels of success by persevering and learning from failure instead of quitting. It’s no accident that John D. Rockefeller felt that perseverance is the single most important quality to achieving success.

I’ve observed over the years that success comes to leaders in almost direct proportion to the amount of adversity and failures they’ve overcome and learned from in life.

That old clich

Then why do we keep saying we will quit doing this, or start doing that, and we find we keep on doing the same old things? Most New Year’s resolutions end up abandoned shortly after they were made.

We are not liars. We are sincere at the time. But soon or later, we find ourselves faced with conflicting emotions, convictions and our real actions.

Most of the time we kid ourselves with a system of delusions and denial. We say we are one kind of person, while doing things that are contrary to our desired image.

Psychologists call it “cognitive dissonance,” a state of discomfort when we say one thing but do another. We will go to any lengths to avoid that feeling, hence we construct an elaborate system of delusions, denial, and some behaviors we don’t even notice.

To face the fact that we aren’t acting like the person we believe we should be is painful and unpleasant. We don’t have time for that. Negative emotions get in the way of our being productive and focusing on the tasks and goals at hand.

So we live with incongruencies and denial, and our battling inner selves seem to be just part of who we are. We find a way to excuse ourselves. We are forgiving of our inconsistencies. We’re only human, after all.

The problem is that all that conflicting undercurrent saps our energy and spirit. The price we pay by not facing these paradoxes is fatigue, irritability, and lack of energy. It takes a tremendous amount of energy to maintain the different sides of our personality in some sort of harmony.

Most people don’t recognize the extent of their inner complexity. We run into trouble when we set goals that do not take into account the differing sides of our personalities.

We have competing selves and competing commitments. On the one hand, we may truly be health conscious and want to maintain a set of healthy standards. On the other hand, we are also committed to having fun and enjoying life. These two values may compete for our attention, and usually the goal of immediate pleasure will win out over delayed satisfaction.

We may value family life and work hard to give our family things that provide pleasure and comfort. But what happens when our commitment to work and financial success interferes with spending time with children and spouses?

What about our sense of orderliness? What happens when the focus on just getting things done overrides getting the most important things done?

Human beings are complex animals, with competing drives and a multitude of values. It is not easy to know oneself well. How do you gain self-awareness so that appropriate goals and priorities can be set?

Try to identify 3-5 values and priorities that motivate you strongly. Then identify any competing values that also must be satisfied. Many times something we value has an opposite that we also value. These competing values must be reconciled in your mind.

Once you identify your strongest desires, and the competing drives that vie for your attention and focus, revise your goals and priorities to honor both sides of your personality. Try setting realistic goals that will allow for both sides of your competing values.

Both sides of you will love you for it!