In a previous article we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how marketing is a critical process in achieving your coaching objective of having a positive impact on the lives of others.
In this article we’re going to further explore exactly how you can develop a Service Paradigm marketing mindset.
You may not realize how your behavior and attitude affects your bottom line. But, we know that “kvetching” behavior will hinder your business every time. Read here to learn some simple techniques that can turn this behavior around and increase sales.
Your first clue to the truth about advertising was written more than 100 years ago.
Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom.
He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. “I’m in the saloon downstairs,” the note began, “and I can tell you
what advertising is.
Many entrepreneurs try to chase too many targets at once and end up overwhelmed rather than focusing on their business. They spend all their energy carrying out daily tasks leaving little time for the most important part of their business – their own business!
My granddaddy ran one of the biggest plumbing shops in his town, and when he’d spy one of his men dithering over what to do next, he’d simply say, “Son, you can’t do everything first.” And neither can you or I. If all your options are good, then it doesn’t really matter which one you choose first. Throw a dart if you have to, but move. Make a decision. Get yourself into motion.
What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s “The Art and Science of
Most of us understand the broad principles of effective time management, and can see that it is important to manage our time as thoughtfully as possible. The difficult part for busy professionals is actually applying time management techniques on a regular basis.
Restaurant owners don’t run a cash machine 24/7. They face the reality of being observed by thieves undercover and this alone is a serious threat not only to the business but to the safety of the management, staff and customers. The most difficult part about this harm is there is no certain point one realizes that there is a thief lurking around the corner waiting for the right time to attack. And the sad part about it is there are a big percentage of theft casualties done by…
Many entrepreneurs hate selling. The trouble is you can’t have a business if there are no sales! So what would it be like if you didn’t have to sell yourself at all? There’s an old marketing mantra that says, “It’s not the sausage that sells, it’s the sizzle.” What would it be like if you and your personal brand had so much “sizzle” that people searched you out?
Here are five ways to shift from “selling” to “sizzling”:
1. STAY CONNECTED TO YOUR PASSION
Running your o…
Judgment is the process of forming an opinion of something by making a comparison. Judgments are based on thoughts we hold about people and things. How do judgments of yourself, clients, colleagues, and strategic partners get in the way of your success? Before we can understand that, it’s important to understand the underpinnings of why we judge in the first place.