Overall Rating (based on real customer reviews): 4.6 out of 5 stars
No B.S. Price Strategy
Features and Specifications:
- Publisher: Entrepreneur Press (2011-06-01)
- Language: English
- ISBN-10: 1599184001
- Product Dimensions: 8.9×5.9×0.6 inches
- Shipping Weight: 0.8 pounds
- More features
Here are some REAL customer reviews:
“Great on pricing philosophy, not great on implementation”
This book has the fierce arguments for a courageous pricing approach that one would expect from Dan Kennedy. However, I purchased the book hoping it would help me decide on pricing for an upcoming event. No go.There is a story in the…Read more
“The most exhaustive book on pricing with real world, non-academic concepts”
Customer Video Review Length:: 0:54 MinsI was very impressed how detailed this book goes into pricing strategies. I was surprised how much psychology is in this book and how it affects buying decisions, and more importantly, profitability.I first learned…Read more
“This book should make any business owner a lot of money, if he’s the right kind of businessman”
These two are pure American salesmen. Nobody does it better. There are four authors of the book and they tag team from chapter to chapter adding a different point of view, which makes the overall organization feel choppy. Kennedy and Marr are the main…Read more
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