Overall Rating (based on real customer reviews): 3.7 out of 5 stars
Managing Innovation: Integrating Technological, Market and Organizational Change
Features and Specifications:
- Publisher: Wiley (2009-04-06)
- Language: English
- ISBN-10: 0470998105
- Product Dimensions: 9.7×7.3×1.2 inches
- Shipping Weight: 3 pounds
- More features
Here are some REAL customer reviews:
“Awful textbook”
This textbook has become a commonly used book in many business classes. Unfortunately it is poorly written for a learner. Professors often feel that they gain credibility in a course by having a “classic” book in a particular field as the require book…Read more
“WAY too wordy”
This book is required for my course in change management. In my opinion it is way too lengthy. Hopefully if you order this book it will be highlighted to bring out the main points. The entire book should be less than half it’s length as the endless…Read more
“Very good textbook used in the MBA program”
Very good book. A clasical book on the topic of innovation, written with the insights of the challenges that businesses of toady face. It touches a lot of actual and updated concepts. Written very clearly and with a lot of interesting examples and case…Read more
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