Overall Rating (based on real customer reviews): 3.7 out of 5 stars
Power Pricing: How Managing Price Transforms the Bottom Line
Features and Specifications:
- Publisher: The Free Press (1997-02-19)
- Language: English
- ISBN-10: 068483443X
- Product Dimensions: 9.1×6.2×1.4 inches
- Shipping Weight: 1.5 pounds
- More features
Here are some REAL customer reviews:
“Review from Marketing Management, Fall 1997”
We all know that pricing is important, know how important? Do we know that a 1% price improvement could boost net income by over 25%? How much thought do we put into setting our prices? What tools do we use when we set prices? For most of us, the…Read more
“Gaining a strategic understanding of pricing in daily life”
Why does there exist such a variety of pricing schemes for different products and why do we see different prices for the same product, depending on who buys it when, where, and how? This is a branch of microeconomics called price discrimination. Price…Read more
“Very Relevant Material”
I work in the small appliance business. Price is one of the largest issues facing our industry. Dolan combines textbook economic theory, practical applications and real world examples to spin an enticing web of price application. This is a must read for…Read more
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