Overall Rating (based on real customer reviews): 3.0 out of 5 stars
New Products Management
Features and Specifications:
- Publisher: McGraw-Hill Education (2014-03-17)
- Language: English
- ISBN-10: 007802904X
- Product Dimensions: 8.9×7.4×1.1 inches
- Shipping Weight: 2.4 pounds
- More features
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“Good for a survey but needs to be re-written for the modern business world”
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