Overall Rating (based on real customer reviews): 5.0 out of 5 stars
Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition)
Features and Specifications:
- Publisher: Pearson FT Press (2015-02-12)
- Language: English
- ISBN-10: 0133086402
- Product Dimensions: 9×6.9×1.4 inches
- Shipping Weight: 2.1 pounds
- More features
Here are some REAL customer reviews:
“The Best Book on Business and Competitive Analysis Techniques Got even Better –for Many Good Reasons”
I have owned and used the very first edition of this material as a textbook in the Graduate Certificate of Competitive Intelligence program at Drexel University under the direction of Professor Kathy Shelfer (now at St. John University). It struck me then…Read more
“I have used and recommended the 1st Edition of this book widely”
As a teacher and consultant, I have used and recommended the 1st Edition of this book widely. This 2nd Edition is more current with updates on new methods, applications and case studies, which makes it an indispensable resource in the hands of any…Read more
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