Overall Rating (based on real customer reviews): 4.6 out of 5 stars
Made to Stick: Why Some Ideas Survive and Others Die
Features and Specifications:
- Publisher: Random House (2007-01-02)
- Language: English
- ISBN-10: 1400064287
- Product Dimensions: 8.6×5.9×1.3 inches
- Shipping Weight: 0.9 pounds
- Business
- Entrepreunial Planning
- Business Strategy
- Parenting
- Idea Planning
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Here are some REAL customer reviews:
“Valuable insights for marketers, advertisers and sellers”
With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are–1. Simplicity2. Unexpectedness3. Concreteness4…Read more
“”Do it yourself” consulting: Crafting memorable messages with integrity”
If you are going to write a guide to crafting sticky ideas, your book had better embody your principles. Authors Chip and Dan Heath succeed admirably. What I love about “Made to Stick” is that it is not merely entertaining (though it is), it provides…Read more
“A must-read on communication”
The authors had been too humble to title their book “made (ideas) to stick” and regard it as a complement to the bestseller “Tipping Point” (pg13). IMHO, this is one of the best books on communication. Some may argue that the six principles (SUCCESs:…Read more
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