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- Part Number: Illustrations
- McGraw-Hill Companies
- Product Dimensions: 6.1×0.8×9.1 Inches
- Shipping Weight: 1.07365121594 Pounds
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“This book has some great thoughts on marketing products that have a technical and …”
This book has some great thoughts on marketing products that have a technical and long sales cycles. The book emphasizes developing contacts at various levels in the prospect companies, about the best methods to maintain contact with prospects an
“still relevant and packed with actionable information”
I recommend this book to anyone engaged in a complex sales process, anyone starting a call center, and anyone looking for nuts and bolts actionable plans and materials for selling high ticket products or services in a multi-step sales process.Of
“Taking the Complexity out of Lead Generation”
As a marketing professional who recently made the transition from B2C to B2B, I have found Brian’s book full of practical and useful tools for maximizing our sales and marketing efforts.The book is organized as a well-thought out process that tak
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