Overall Rating (based on real customer reviews): 4.1 out of 5 stars
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Features and Specifications:
- Publisher: Harvard Business Review Press (2005-02-03)
- Language: English
- ISBN-10: 1591396190
- Product Dimensions: 9.4×6.4×1.1 inches
- Shipping Weight: 1.2 pounds
- More features
Here are some REAL customer reviews:
“Value Innovation – strategy book of the year 2005?”
The authors have published many articles over the last decade on Value Innovation. This is their first book. It summarizes their extensive knowledge on out-of-the-box strategic thinking.What is a BLUE OCEAN STRATEGY? The authors explain it by…Read more
“I thought oceans were deep…”
This book is mostly “fluff”. Its basic argument is that companies who find themselves in hotly contested markets (“red oceans”) should look for uncontested markets (“blue oceans”). They should do it in such a way as to ensure revenues (so go for mass),…Read more
“”To strive, to seek, to find….””
This is an especially thought-provoking book which, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, “[in italics] Blue ocean strategy [end italics] challenges companies to break out…Read more
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