Overall Rating (based on real customer reviews): 3.8 out of 5 stars
How to Kill a Unicorn: How the World’s Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Features and Specifications:
- Manufacturer: Recorded Books (2014-10-07)
- Language: English
- Product Dimensions: 0x0x0 inches
- Shipping Weight: 0 pounds
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Here are some REAL customer reviews:
“Just one more “I’m a marketing genius” self-promotion”
At one time or another, just about every supposedly hot-shot marketer and advertising guru has written a book describing their one-of-a-kind mystical genius. Rosser Reeves and David Ogilvie and relatively small number of others have written…Read more
“The two sided model”
In “How to Kill a Unicorn”, Mr. Payne articulates a departure from the conventional wisdom that innovation should make consumer need the sole focus. Innovation requires a two-sided solution, rather, to address consumer as well as business needs. Any…Read more
“Magic + Money = Murdered Unicorns”
I found the subject of this book fascinating. The author works at a consulting company that helps bring new products to market. The firm attempts to analyze and project the value and best uses for proprietary innovations. At the foundation to their…Read more
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