Overall Rating (based on real customer reviews): 4.5 out of 5 stars
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Features and Specifications:
- Publisher: Perseus Books (1995-01)
- Language: English
- ISBN-10: 0201406489
- Product Dimensions: 9.3×6.3×0.9 inches
- Shipping Weight: 1 pounds
- More features
Here are some REAL customer reviews:
“A must-read for Customer Perspective in Balanced Scorecard”
This book’s concepts for strategic marketing management are so widely accepted that the popular Balanced Scorecard concept of Kaplan and Norton in 2001 decided to adopt the ideas for the “customer perspective”.The authors manage to take…Read more
“Common sense marketing perspective”
Winning firms focus on one of three customer value disciplines: product leadership, customer intimacy, or operational excellence. Trying to be all things to everybody is tantamount to being nothing for anyone. If your firm can’t get its act together,…Read more
“Buy the Harvard Business Review article reprint instead”
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