Read About The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Overall Rating (based on real customer reviews): 4.5 out of 5 stars
4.5 out of 5 stars

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Features and Specifications:

  • Publisher: HarperBusiness (2010-03-16)
  • Language: English
  • ISBN-10: 0061684325
  • Product Dimensions: 9.4×6.1×1 inches
  • Shipping Weight: 0.9 pounds
  • More features

Here are some REAL customer reviews:

“If you run a business you need this book.”

Rafi is the guru on pricing as he has been consulting on it for over 20 years. His previous book , The Art of Pricing, was a good book, but this one goes much further into the topic with great examples , worksheets and a step by step plan for a pricing…Read more

“Finally, someone to help rationalize pricing from a customer-value perspective!”

“Challenges the concept of what most firms default to…The good, ol’ Cost-Plus methodology.While Cost-Plus has its merits, author now directs us to refocus on “Value-Based Pricing” and to create “pricing blossoms” that allow us to have inplace…Read more

“Every business owner needs to read this!”

Very insightful. As a CFO and business consultant, I am thrilled to see such a comprehensive and well written book on the subject of pricing. The fundamentals, calculations and insights into human behavior are revealing. Great lessons to be learned.Read more

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Read About The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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