Do you know what one of the key secrets of success is – what
makes people successful in business, sport or any other
aspect of their lives?
Let me come back to that in a minute.

Ever since I discovered that I wasn’t invincible and that my
body would fall apart over time, I’ve been a member of a
gym.
I’ve attended regularly over the past fifteen years and my
body deterioration is almost being kept in check.

However I’ve always noticed a lot of new faces at the gym,
some of which seem to disappear over a short period of time.
Most gyms and health clubs have a high turnover of members
or “churn” as the marketing people like to call it.
One club I know of loses around fifty members a month and
has to work hard to sign up that number just for the
business to stand still.

It’s not that these gyms offer a poor service, on the
contrary – it’s because the members – “give up.”

New members join to lose weight or to get fit. They then
torture themselves on the rowing machines and all the other
instruments of agony. If, after a few weeks of sweat and
pain, they don’t see any visible result – they give up.

You’re probably away ahead of me on this; because the key
secret of success that I mentioned earlier is this – NEVER
EVER GIVE UP.
This is what separates the winners from the losers in
business, in sport and in life – this is what success is all
about.

If you have a mountain to climb either literally or
figuratively and you reach an obstacle – don’t give up.
Find another way round – even go back a short distance and
come at the situation from another direction.

Whatever it is you’re trying to achieve, whatever success
you want – never give up! Make mistakes – fall down – get up
– fall down – but get up and try again.

So there you have it – If you want success remember what
Winston Churchill once said – “Never – Never – Never give
up!”